Problem
Sproud is currently not saying that much as a brand, other than it being an alternative to milk. Find an angle to focus on.

Insight
Though sproud is made from peas and not oats, a very popular non milk alternative, they need to take their own space in the world of non milk beverages. Milk is produced naturally from tits, whether it is from animals or humans. However it is pretty weird that we steal milk from animals to consume ourselves, something we do not need to do.

Idea
The angle it to push on the word tits and milk, by saying that Sproud is the milkless titless alternative for you. Do it in a humurous way that makes the observer to start thinking about it. This is achieved by using a 3 meter tall milk carton that states “TITTY MILK” as a form of guerilla marketing. This will be placed at Norrmalmstorg in Stockholm as the start of the campaign and to strengthen the message of the titless milkless alternative traditional advertisement is put around the city.

Made by
All made by me, Cornelia Holm.