Problem
Create an advertisement for Skansen’s summer campaign to have a 50s Bicycle Vacation.

Insight
Back in 1951 it was a news to have two weeks off. The Ideal was to be active and not chill around on a couch. You should be “Relaxed but not lazy”.

Idea
To truly bring the feeling of the fiftiees, inspiration was taken from real 5os ads, tonetality and composition. We created smaller ads for their own products which will be seen in store as well as in a small booklet that you receive when arriving there. Made during my intership at Garbergs.

In collaboration with
Garbergs, Art Director Cornelia Holm, Copywriter Erik Brink and Designer Justus Skördeman.