Problem
Studentcase: Odd Molly believes that every woman has an “inner odd” that makes them unique. Odd Molly as a brand want the consumer to feel free to show their inner odd, and feel comfortable while doing so in their garments.

Insight
People want to feel connected to a brand, and this is easier to do when you can put a face and a person behind it all, to humanize the brand.

Idea
Personalize Odd Molly as a real person and tell her story about what makes her odd, her experience with it, showcase her odd as playful and joyful and how she now feels proud to be called “Odd Molly”.

In collaboration with
Cornelia Holm, Felix Eurén, Oskar Helling, Simon Linder and William Björklund.