Problem
Create an advertisement for McVitie’s bisquit “Finger Marie”.

Insight
Many know of us have encountered or even eaten “Finger Marie” bisquits at some point, but the brand is seen as boring and dull. However, the name “Finger Marie” can be seen as a daring and even a sexual name for a bisquit.

Idea
The name “Finger Marie” became the inspiration for creating a daring and bold, sometimes even sexual, advertisement. By placing the fingers to look like hands, we use different sign that are recognizable. Add a provocative or playful copy with vibrant colors, and you will never forget the the bisquits “Finger Marie” again.

Made by
All made by me, Cornelia Holm.