Dappr
visual identity
Problem
Studentcase: Create a brand known as dappr. They are minimalistic and priotize quality fabric comparted to quantity.
Insight
Minimalism is not just about less is more, it is also clean cut, both clothes and overall feel of your style.
Idea
Clean cut is the inspiration behind the overall style and logo. Minimalism and focus on the clothes rather on just copy. Feel the clean cut, clean cut copy, clean cut clothes and advertisement.
Made by
All made by me, Cornelia Holm.
Art Direction
Advertisement
Copy
Graphic Design
The logo breathes the minimalistic feeling needed to bring out the the clean cut style that dappr is all about.
The colors are minimalism meet calming and stylish. They can all be mixed and matched with eachother and thus always be seen as stylish and clean cut.
