Premiiere soda
Problem
Axfoods subsidiary Premiere does not want to be seen as cheap but rather price worthy alternative. They want to make the brand feel sustainable as well.
Insight
During a survey it was clear that the consumers of Premiere’s products are parents to small children, students and retired elderly. The reason? The cheap price. It is a cheap knock off brand, but even though they bought it they felt ashamed to be showing it to other people.
Idea
Create a circular sustainable Soda by using recycleble glassbottles. With a small fee you buy a bottle, and then when emptied, return to the store to exchange for a new clean one cost free while the old one get hygenically cleaned by the company to be recycled to a new costumer. A Soda Bar will be stationed in selected stores like Willys, Hemköp and Urban Deli. To lauch this, we create three new sodas inspired by the flavour of the Swedish forests.
Made by
All made by me, Cornelia Holm.
Art Direction
Packaging Design
Photography
Animation
Advertisement for the three sodas, each with their respective color.
Each poster emphasizes on four things; flavours from Sweden, Premium Soda and that it is refillable - all things that solves the problem of sustainability.
The soda tap handles are arch shaped with the regular lable to showcase what kind of flavour it is. The handles each have a color corresponding to the flavour of said tap.
The hygienic seal follows the theme of the arch, as well as the splash with the logo at the bottom.
